Transcript
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Hello. Welcome to the knowledgeable pet owner. We are here with Denise
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Heroux. Lisa Herbold, and I'm Chrissy Neumeyer-Smith. And this
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week we are talking about why appointment times
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are important. And we really want owners to understand why
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our groomers sometimes make the policies that they make. And
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let's just talk a little bit about that. Who wants to start? Guess that's
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me. I think what's some owners don't
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realize is a groomer makes
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appointments a certain way because we pretty
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much know how long it's going to take to groom a dog. And we
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schedule accordingly. We have it, especially
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shops with multiple groomers. It's like a
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puzzle that we have to put together all the time. And once
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one puzzle piece is broken or doesn't work,
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it kind of throws off the entire day. I
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know mobile, like Chrissy can talk, know mobile
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grooming or house call grooming. Denise has multiple
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shops, so I can't imagine the headaches that she goes through.
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But you're right, I love that you touch base on. It's like a
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puzzle, right? It's how I can
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structure. I have a support staff. We have bathers so
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that the groomers can focus on grooming and they don't get overworked. We have a
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receptionist so that we have better customer service. And
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it really is a puzzle. And it can get so
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easily thrown off with little hiccups.
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And typically our salon has
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anywhere between four to six groomers on
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staff each day, plus a support staff, which is like two to three
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bathers and a receptionist. And I know when to schedule my
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bathers. Based on that, I know how to schedule the
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groomers so that they can be the most efficient and be able to
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accommodate as many amazing clients as we can.
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Right. We want to be able to accommodate as many
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people in a proper way, so we don't want to
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just stack on a whole bunch and call it
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a day. We care about the time that our groomers have with
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the dogs and it's. Very go for it.
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No, go for it. Some shops are one in one where they
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only take in one dog and do the bath, the drying and the grooming
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all in a row. I know most shops kind of stagger
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things and the groomers are finishing a dog while
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another dog is getting dried, while another dog that just came in is getting
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bathed. So again, to use more metaphors,
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it's almost like a dance we're doing. We don't
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work on one dog all the way through. That gives
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us more opportunities to schedule more. And since
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we also have the support staff. We have someone bathing and
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while someone's drying and while the groomers are finishing. So
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one person who is 15 minutes late throws off that whole
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dance. And sometimes it throws off cage space,
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depending on how many dogs you planned on having there. And now
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one is late and it's overlapping with somebody else who had maybe a
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01:00 appointment. The overlap and stuff, I think
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it's really kind of a complex system that we have.
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Even if you're doing one on one, you're expecting like, okay, I need
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this dog to be finished, to be able to provide customer service for this
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dog to leave and another one to come in. And sometimes it's
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the interruption while grooming that can cause some
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interference there, too, because I don't just go out and, well, now I'm
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house call. But when I worked in shops, it's not like you just go out
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and go, great, same as last time. Bye bye. I want to talk to you,
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find out how things are going. But that ten minutes could be taking time away
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from a dog who is going home in 15 minutes.
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And it's amazing how much a groomer can get done in
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ten minutes. It could make or break a day.
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We can get an inordinate amount of work done in that little
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ten minutes. Yeah, that last ten minutes is the
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difference between perfection or his head's lopsided.
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But the idea that there are lots of different ways for groomers to
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structure their day. But we are planning on a certain amount of
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time. And I think what makes grooming different that a lot of our owners don't
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necessarily think about is that you are reserving a
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portion of a groomer's time. It's our hands
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on time, and that's really important because
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we only have so much of it. I am limited in how many hours
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I can spend grooming because there are only so many hours in the
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day, versus a product where we can say, well, we've got six
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on the shelf. You're not buying a product, you're buying services.
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And we have to think about how much work each groomer is
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doing, how much time they actually have. So I think that that's an
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important thing for owners to realize, too, that your dog might
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take longer, your dog might take less time, but
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the appointment times are really important because we're planning our day
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according to this weird time frame. I kind of compare it to
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trying to figure out how you're going to get Thanksgiving dinner on the
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table all at the same time. You've got like, that's
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true. On the stove, you've got an oven and a couple of crock pots, and
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who knows who else is going to come in? And you've got all these things
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and you're trying to time it so it's all on the table at the same
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time. And we do schedule in a little leeway
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because one hoop
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explosion, as I call it, sometimes that
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takes time to clean up, or maybe one dog's not in the
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mood and we spend a little extra time with them. So then
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throwing on top of that, as people are late for their appointments, that
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just adds more stress to an already stressful day. We
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work with live animals, so
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you add in the time factor, right?
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And then let's say we're a little behind,
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or let's say you're on your way to your grooming
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appointment, you're stopped by traffic and you're
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elevated and you're stressed. Your dog's picking up on that, too.
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So it also takes us sometimes a little bit longer. Not only are you
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late, then we also have to work with the dog to get
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them back into a more relaxed state. Because they
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are sentient beings. Right. We can't make
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them do things. We have tricks and tools
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and tips to use to hopefully bring that down,
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but not all the time will that work right away.
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So I know in our last episode when we were talking about
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puppies, I'm going to even do this for kittens and cats.
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We have a time period. The first 1015
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minutes, we actually let them decompress in our salon,
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and we have a feel away, which is
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pheromones that we use, and we put it on a towel and we let them
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get acclimated to our area. If someone is 1015
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minutes late and we're taking them, there is a
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really big possibility that at 15 minutes, we can
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accommodate that. 15 minutes is huge, and it's
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taking away that relaxation time, or it's cutting into
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the next person's appointment spot. So that location, we
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don't have multiple cats dropping off at one time or we're
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not stacking them. So we're banking on certain times because
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cats have to be done a certain way as well.
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And the less time, the better.
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I hate using the timer, turkey timers, but
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really, Mary, someone that
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I know, she uses another analogy, and it's like
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water, but you're adding more water, and it just depends on
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where their level already started at. So if you're adding water,
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the overflow point, and then you're adding trigger.
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Trigger stacking. Yeah. I love it. But
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those 1015 minutes can be huge. We have
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to watch for those things. But that is part
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of our time. And this is our career, this is our job,
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this is our livelihoods. And those little
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hiccups can make or break our day, too. Yeah. So as a
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house call groomer, and I used to work on a grooming van, so I can
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relate to that, too. Sometimes house call groomers and grooming
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vans will give you a between this hour and this hour time
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between these times. Because they're trying to efficiently go from house to
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house. They're giving themselves a little bit of wiggle room. If a dog is
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having a harder time or is maybe extra dirty, something like
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that. But the idea is that you're
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still, as an owner, responsible for being there for
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those times, for that start time. That's part of what we're
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reserving for you and you are agreeing to. And that's really
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important because as a house call groomer or a mobile
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groomer, the chances of us being able to replace
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your grooming if we get to your house and no one is there
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is zero. We're just out that money. We just are not working
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those hours, whatever it was that we had reserved for you. And you're
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negative. You're negative because you drove there.
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So you have your gas, you have the time,
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everything. So you're actually in the negative if. You show you actually spent money
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instead of made money for nothing.
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And even in a shop environment, often we
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talk about, well, if you give us some notice, and that's where we're going to
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start talking about some of the policies that you might encounter at grooming shops.
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But sometimes they're like, listen, we need two days. We have a waiting
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list. A lot of groomers have a waiting list. And if you give us
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a couple of days notice, we can pull someone from that waiting list.
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But if you just don't show up or you call us the day before,
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we might not be able to fill that spot. And the
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frustration, I think, for a lot of groomers that they're not good at voicing for
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owners to understand. So owners, this is what they're trying to say. If I
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have 40 hours a week to groom and I have a waiting
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list and a full book, but I'm still not making 40 hours
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of money, that affects the bottom line.
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I'm not actually being allowed to work 40 hours. And you might think, well, my
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one dog isn't a big deal, but if it happens with four dogs in a
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week, that's the difference between working full time and part time.
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And I want to throw out there, I've done the math because I have
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so many groomers. One dog a
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day, five days a week for 50 weeks, because I'm going
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to put in there that groomers are taking off and having vacation
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for that one groomer. I want to say, when I did
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this, it was our base price for a small dog, which
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at the time was $60, and it
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equates to $12,000 per
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groomer in revenue every year.
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And that's just one groomer, and I have four to six.
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So imagine their income and
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the healthy aspect of our business to be able to keep our doors
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open. So that's a huge number. When you think about
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that. That's $12,000 a year per groomer. And
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that's for a small dog. That's not a large dog. So it's only
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one dog. It adds up because it's not just one
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person. And groomers get paid a variety
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of ways, but even if they are hourly, the business
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isn't making the money it was supposed to if it was fully booked.
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Imagine being fully booked and turning people away and putting them on a
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cancellation list and still not making payroll
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the way you're supposed to.
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That's the frustration. So a lot of groomers have started doing cancellation
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policies where either if, you know,
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show, you pay full price, and
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I haven't had to do that in my business, but I'm very small and I'm
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house call, and my owners are epically awesome. So I
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haven't run into it yet, but it does make sense. And I know sometimes owners
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are a little bit like, why would I pay if I didn't go? But you
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reserved that time. It's a time reservation,
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and you might be charged full price for that time
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block. And every service industry these days
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is doing it. I have piercings,
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and if I go to my piercing place to even just shop, I have to
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make an appointment and they will charge me up to $10 if
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I don't show up because that could have been a space for someone else who
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could have purchased something. And so even when I
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do it for my nails, I'm signing off. I missed my massage
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today because I had to work and I had call offs, and guess
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who had to pay for it? I did, because I couldn't make it
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to, and that shouldn't affect the person who's doing it.
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So it's definitely a more normal thing now,
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but it's popping up everywhere and it's
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because it's a time thing. You're buying time. You're not buying the
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service, you're buying the time. We'll say
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most groomers are on commission, usually
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around 50%. So just think, even if you don't show up
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with a small dog, that groomer is out
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$30 for that one day. If it's a
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bigger dog, say it's $100 dog, they're out $50.
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That would be like someone going up to you and saying, hey, I'm taking
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these $30 out of your paycheck.
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You did nothing wrong. But I don't
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feel like paying this, so I'm not going to pay it. So
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it hurts the groomers. We were paid by commission.
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Well, I think, too, a lot of Americans don't understand the
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small business aspect. Small businesses are
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just really different than a large corporation. Like, oh,
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well, somebody didn't show up, so I got to take a late lunch break or
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something. I don't work in an insurance company. I don't have a desk
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job. The idea that I'm here at work with
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not enough to do, but I'm here, and
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I want to make money, and I had it lined up to make money, and
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now I can't.
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Some of these businesses, the fees have all gone up because
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our prices have gone up. Our shampoo costs during
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COVID everything went up. A lot of that has to do with the packaging
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and the shipping and all those things for our shampoos, but everything
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has gone up. And small businesses struggle differently
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than what most people realize. I still tell
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people, they're like, oh, it must be nice to go away whenever you want. I'm
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like, yeah, I'm a house call groomer. I cannot make money whenever I want.
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If I'm not working, I'm not making the money. Right?
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Yeah. I think people forget that that's the groomer's
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life. We're not working. We're not making money. Well, that's small
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business. If your kids dance class, if
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nobody shows up to dance class and you don't get paid for that
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dance class, that dance studio is eventually going to go out of business if people
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just disregard those times.
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What if it takes 15 people in a karate class to make that class
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happen every week and to keep that facility open?
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So we have to think about the small business aspect in a lot of ways,
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the small business aspect is really important to think
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about. Yes. Those fees
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and stuff is not to punish anybody. It's
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to help sustain a healthy business, to make sure that we're keeping our
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doors open so it's not a punishment for
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owners. It is literally for us to be
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able to service the way that we want to service the community.
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Yes, absolutely. And those fees can be waived
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usually if somebody is not home and I get to their house, my first thought
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is, is everybody okay? And I'm glad that's the way I think because a couple
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of times there has been like, somebody was in the hospital or something happened,
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and I'm like, well, of course I'm not going to charge you, but most of
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my customers were like, I'll pay. I'm sorry. I'm like, you were
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in the hospital. Like I said, my customers are
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awesome. But the idea that I can waive that, listen,
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it wasn't your fault. Something happened. Rescheduling happens. Things
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come up. But do remember that we are basing our
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entire day's workload on your dog being
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there when we expect them. Does that about wrap it
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up? Yeah, I think that's good.
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I think that's good. So I guess the big takeaway is when you're
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making your appointments, please make sure they're in your calendar. Make sure
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that you remember when they're going to happen. If your dog is really
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dirty or something or extra tangled, please let us know
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so that we know to make enough time for that so that your dog can
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be completed. And just keep in mind, we don't have these
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cancellation fees and policies and stuff to make your life hard.
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Correct. So I hope you enjoyed this episode of the knowledgeable
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pet owner again. That was Denise hero Lisa Herbold, and I'm Chrissy
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Neumayer Smith. And come to us with all of your questions.
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Bye.